Vision, Mission, Values & Culture

Vision, Mission, Values & Culture



We visualize SHERA to be a globally acclaimed brand for non ferrous metals. To fulfill this we will build a place where our users can find solution to their needs of excellent quality, cost effectiveness and prompt delivery of copper and copper based alloys.


Professionally manage a successful business house that provides satisfaction with growth to customers & suppliers. Doing this we will be contributing towards environmental care and social development.

Our endeavour is to distinguish our customers as our partner in profit, reckoning the changing need of our patrons and remain dedicated to serve them to the best of our abilities. We adjust and adapt to create a culture of total quality where continuous improvement of our processes and our product become a way of life.

Shera provides a platform for learning to its family and encourages us to contribute to this mission.


  • We strongly believe Honesty is the first chapter in the book of our wisdom and so strictly adhere to it.
  • We keep courage in facing all varied challenges and tasks as we are backed by potential team of qualified technocrats.
  • To share clear bonding with our employees this is forwarded to our customers.
  • We are committed to stand by our promises and adhere to high standard of business
  • Business transparency in openness, communication and accountability. We offer full and accurate disclosure of information in good time

Our Culture

  • We are continuously striving to finish before deadlines and choosing the best rhythm to optimize organizational efficiencies.
  • Passionate in Performing with enthusiasm and energy
  • Consistently Result oriented
  • Responding to internal and external customers with a sense of urgency.
  • Integrated in Working across functions and businesses to create synergies
  • Dedicated to Work with commitment in the pursuit of our aims
  • Responding to internal and external customers with a sense of urgency.